I am a huge fan of Salvador Dali. Some of my favourite travel memories are visiting both the Salvador Dali Museum in Figures and then his house in Cadaquez. His taste for mixing absurd abstraction with haunting realism is amazing. One of my favourite quotes of his is “each morning when I awake, I experience again a supreme pleasure – that of being Salvador Dali”. Creatively, he was open to anything.
When I saw this article by the company Gijima, I couldn’t help but be interested. There is so much that the arts can offer the corporate world in both thinking and acting creatively. This is why our corporate team building programs enbrace the arts.
The article states “the innovative thought process draws many comparisons in surrealism. Both challenge the norm, take an alternative view and use the element of surprise and unexpected contrasts to the point of being absurd, dissociative, confusing and unpredictable and in so doing come up with previously neglected associations.”
At the very least, the moment you engage with anything that challenges/changes/ignites/smashes your usual thought process, creativity and freshness starts to happen.
It doesn’t have to be art: You can walk, read a magazine, go to a cafe – anything!